Humara Wins 2026 AI Excellence Award

We’re thrilled to announce that Humara has been recognised as an award-winning AI product in the Telecommunications category of the prestigious Artificial Intelligence Excellence Awards by the Business Intelligence Group.

Setting a New Standard For AI in Telco

The Artificial Intelligence Excellence Awards honour organisations that leverage AI to deliver real, measurable results. This year’s winners were chosen for their ability to demonstrate tangible business impact, and we’re proud to be recognised among such innovative leaders.

Humara stood out as the only hyper-specialised AI sales agent purpose built for the Telco industry. By combining deep Telco expertise with advanced sales psychology, Humara is redefining what domain-specific AI can achieve, setting a new benchmark for excellence in AI sales.

Humara has been built to solve the consumer challenge of making confident purchase decisions in the face of the proposition complexity typically seen in Telecoms. Our AI sales agent goes far beyond basic scripts or reactive responses. Humara leads proactive, consultative sales conversations. It expertly simplifies complex packages like phones and service plans, handles objections, and naturally identifies opportunities to cross-sell and upsell - just like a top-tier human agent. By building genuine rapport, Humara is transforming the way Telco brands engage with their online customers.

“Winning this award validates our belief that AI in complex industries needs to be purpose-built,” said Tom Cox, CEO & Founder of Humara. “We engineered Humara to solve the challenge of Telco digital sales, and that focus is driving measurable revenue impact for our customers.”

What The Judges Said

The judges highlighted both Humara’s technical approach and its commercial results:

“Humara's impressive commercial metrics and clear technical ambition stood out. This is what domain-specific AI should look like in practice.” 

“Rather than applying a generic chatbot to a complex industry, the solution is built on deep vertical specialisation and delivers tangible results.”

“Humara shows measurable improvements in conversion rates, cross-sell performance, and customer satisfaction, while demonstrating a thoughtful approach to regulatory requirements in high-stakes environments.”

The Future of AI is Here

"The 2026 AI Excellence Award winners are not talking about AI. They are building with it," said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group. "What stood out this year was the sheer accountability of the work. These are organisations and individuals who can point to measurable outcomes - lives protected, fraud prevented, patients helped, workflows transformed. Agentic AI emerged as the dominant theme, which tells you something important: the industry has moved past prompts and pilots. The winners are now orchestrating AI systems that act, adapt, and deliver at scale."

Humara’s win highlights a major shift in the AI landscape, where specialised, industry-specific solutions are delivering powerful commercial results while prioritising safety and compliance.

About the Artificial Intelligence Excellence Awards

Since 2013, the Artificial Intelligence Excellence Awards recognize organizations, products, teams, and individuals leveraging AI technology to solve real-world problems. The program evaluates advances across 46 major AI application types and 36 industries, celebrating innovations that improve the human experience and advance society as a whole. Judged by a panel of experienced business executives who provide transparent feedback and detailed scoring, the awards honor those dedicated to using AI as a force for good.

About Buisness Intelligence Group

Business Intelligence Group (BIG) is an independent awards organization that has been recognizing outstanding achievement in business since 2012. Now in its 14th awards season, BIG operates 12 annual programs spanning innovation, artificial intelligence, cybersecurity, customer service, cloud computing, sustainability, sales and marketing, workplace culture, and women's leadership. 

Unlike popularity contests, BIG programs use professional judging panels and objective scoring benchmarks to identify organizations, products, and individuals making real, measurable impact. 

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